DIY Art Galleries: Home of the next Hirst?
Only in New York City! Someone from Downunder wrote me today, saying they'd been approached online by a Chelsea gallery offering representation. The offer came with a proviso that most painterly puritans run screaming from - a hefty upfront fee of $3000, and 30% of sales (which is less than the usual 50%). It is popularly known as a "vanity gallery," where you pay for the privilege of exposure. The question to ChelseaGallerista was, should I go for it? Well, you're looking at someone who's never taken the road well-pedaled. I made a career out of taking marketing to the nth degree by homestaying with customers year round as an invited family member. I rode a bike for a living and turned it into a platform for customer evangelism and content-driven advocacy. I look for the opportunity, not the objection. (You'll even find me asking an Amway salesperson, so what have you got that's new and good?). So, my take is about asking, rather than judging